Insights
Insights
Written to answer a question, not to fill a calendar.
Practical guidance on search, web development, paid media and AI for UK businesses. The Nexclick publishes when there is something worth saying rather than to a schedule, which is why this list is short and why every piece on it answers a question somebody actually asked.
Search · · 6 min read
How long does SEO take?
The useful version of this question is not "how long" but "what should I be able to see, and by when" — and that one is answerable.
Search · · 7 min read
Questions to ask an SEO agency before you sign
Written by an agency, which you should factor in. Every question here is one we would have to answer too.
Web development · · 7 min read
How much does a website cost in the UK?
Every honest answer to this starts with "it depends", so this one sets out exactly what it depends on.
Web development · · 6 min read
Should you rebuild your website or fix it?
A rebuild costs more than the invoice. It costs the rankings, the conversion rate you already had, and six months of everybody’s attention.
Local · · 6 min read
Why your Google Business Profile is not showing
Most of the time it is proximity and there is nothing to fix. The rest of the time it is one of six things, and all six take minutes to check.
Paid media · · 7 min read
Why your Google Ads stopped working
The account usually did not change. Something around it did, and the account is simply where you noticed.
AI · · 6 min read
What AI can and cannot do for a small business
Written by a company that sells AI services and would rather you bought the cheap thing that works.
Marketing · · 7 min read
What a marketing budget should actually look like
Every "spend five to ten per cent of revenue" rule is a way of avoiding the arithmetic. The arithmetic takes about ten minutes.
Marketing · · 6 min read
How to tell whether your agency is doing anything
Written by an agency, about checking an agency. Every document listed is one a client could ask us for tomorrow.
Marketing · · 6 min read
How to read your own analytics in fifteen minutes
You do not need to learn analytics. You need four reports and fifteen minutes a month.
A note on publishing
Why this list is short
Most agency blogs exist to demonstrate activity. They publish weekly because a content calendar said Thursday, and the result is a long archive of pieces nobody finished reading and nobody would miss.
The rule here is that an article has to answer a question somebody actually asks, and answer it well enough to be useful without hiring anybody. Where we cannot do that, we do not publish, which is why there are fewer of these than there would be if the point were to look busy.
Every piece states plainly where the honest answer is unwelcome — that the timeline is longer than you were told, that the cheaper option is probably right, or that the thing you were about to buy will not fix the problem you have.
Tell us what you are trying to fix
A 20-minute call, no pitch deck. The Nexclick will tell you what we would do, roughly what it costs, and whether we are the right people for it.