Paid Advertising
Paid media judged on cost per customer
Eighteen services across search, shopping, social and marketplace advertising. Ad spend always stays in your account, so the budget and the data remain yours.
The Nexclick manages paid advertising for UK businesses on Google, Microsoft, Meta, LinkedIn, TikTok and Amazon. Management starts from £750 a month, separate from ad spend, which stays on your own billing account. Campaigns are judged on cost per enquiry or margin, never on clicks or impressions.
What this covers
The honest version
Paid advertising is the fastest channel to produce enquiries and the fastest to waste money, usually for the same reason: the platforms are optimised to spend your budget, and left to their defaults they will do so enthusiastically. Broad match with no negatives, Performance Max eating your branded traffic, audience expansion quietly switched on.
The work is mostly discipline. Know what a customer is worth. Track conversions properly so the platform optimises towards the right thing. Add negatives every week. Test creative systematically rather than occasionally. Turn off what is not paying. None of it is clever, and almost none of it happens in accounts that have been left running.
One structural commitment: ad spend goes on your own billing account and campaigns are built in your ad accounts, not ours. You see the real spend, you keep the historical data, and if you leave, the account and everything it has learned stays with you.
Services
All 18 Paid Advertising services
Each one has its own page setting out deliverables, process, timescales and pricing model.
- Google Ads ManagementThe full retainer: every Google campaign type, managed against your actual margin.
- Google Search AdsSearch campaigns built around intent, with the negatives that stop the waste.
- Performance MaxGetting control back from a campaign type designed to give you none.
- Google Shopping AdsFeed quality first, bidding second — most Shopping problems are feed problems.
- Display & RemarketingBringing back people who left, without following them around for a year.
- YouTube AdsVideo campaigns with a defined job, measured beyond view count.
- Microsoft (Bing) AdsThe channel most competitors ignore, with older and wealthier traffic.
- Meta & Facebook AdsMeta campaigns with structured creative testing and attribution you can defend.
- Instagram AdsInstagram placements for products and services that sell visually.
- LinkedIn AdsExpensive clicks that are worth it when your buyer is a job title.
- TikTok AdsCreative-led campaigns for audiences that skip anything resembling an advert.
- Pinterest AdsLong-tail purchase intent for home, retail and lifestyle brands.
- Amazon PPCSponsored Products and Brands run against real margin, not just ACoS.
- PPC AuditA structured review of an account you have inherited or stopped trusting.
- PPC for EcommerceShopping, Performance Max and search working together on product-level margin.
- Local Services AdsGoogle Guaranteed setup, verification, and disputing the leads you should not pay for.
- Programmatic AdvertisingProgrammatic buying, where the scale genuinely justifies the complexity.
- Google Ads for Lead GenerationCampaigns where the conversion is a form or a call rather than a checkout.
Who this is for
Sound familiar?
- You are spending monthly and cannot say what a customer costs you to acquire.
- An agency runs your account and you have never been shown the search terms report.
- Performance Max is consuming most of the budget and you suspect it is buying traffic you already had.
- You have a genuine product margin and want to scale, but conversions are not tracked cleanly enough to trust.
- You need enquiries this quarter, and SEO — correctly — has been described to you as a three to six month proposition.
Who it is not for
When to spend elsewhere
- Your total budget is under a few hundred pounds a month. Management fees would eat too much of it to be fair.
- Your landing pages are the problem. Paying to send more traffic to a page that does not convert makes the loss faster.
- You want to be sold a channel rather than told which one fits. We will recommend Microsoft over Meta if that is the truth.
The Nexclick would rather lose the enquiry than take on work that will not produce anything. Saying so on the website costs less than saying it in month four.
Deliverables
What you actually get
Things that appear on an invoice, not qualities.
- Account audit before any changes
- Structure, search terms, conversion setup, wasted spend and quality scores. Usually surfaces a meaningful share of spend going somewhere nobody intended.
- Conversion tracking rebuilt
- Correct conversions, correct values, deduplicated, with offline conversion import where the real sale happens later. Automated bidding optimises to whatever you tell it — so it has to be right.
- Campaign build or restructure
- Structure driven by intent and margin rather than by a template. Brand separated so the platform stops claiming credit for people who already knew you.
- Negative keyword management, weekly
- Search terms reviewed and negatives added every week, not quarterly. This single habit accounts for a large share of the waste in most inherited accounts.
- Systematic creative testing
- On paid social, creative is the main lever. New concepts tested on a schedule with a documented winner, rather than an occasional refresh when performance dips.
- Landing page recommendations
- The best-run campaign cannot fix a page that does not convert. We will tell you when the problem is the destination rather than the traffic, even though that is not billable ad management.
- Reporting on cost per outcome
- Cost per enquiry, cost per acquisition, and return on ad spend against real margin — with an explicit note where platform-reported figures and reality disagree.
Process
How the work runs
Timeframes are typical rather than guaranteed, and they assume we get account access and content approvals when we ask for them.
- 01Week 1–2
Audit and fix tracking
No campaign changes until conversions are trustworthy. Optimising towards a broken conversion is worse than leaving the account alone.
- 02Week 2–4
Restructure or rebuild
Campaigns rebuilt around intent, margin and geography, with brand separated and budget caps set deliberately rather than by default.
- 03Week 4–8
Learn
Early data used to cut what does not convert. Judging a campaign on its first fortnight tells you almost nothing except whether tracking works.
- 04Month 3 onwards
Scale what pays
Budget moves towards the campaigns clearing your target cost per acquisition, and away from those that do not, reviewed monthly.
Reporting & ownership
What lands on your desk
- Cost per enquiry and cost per acquisition, against the target agreed at the start.
- Return on ad spend calculated on your real margin, not on revenue.
- Wasted spend identified and eliminated each month, stated as a figure.
- A live dashboard showing spend and results by campaign, updated daily.
- Your ad accounts, your billing, your historical data — permanently.
Pricing
Where this starts
from £750/month
Campaign build or rebuild, ongoing management, conversion tracking and monthly reporting.
What moves it: Ad spend and number of platforms. Management fee is separate from what you pay the platform.
Indicative figure
Questions
Paid Advertising questions we get asked
Eight specific to this service area. The general ones — contracts, ownership, timescales — are on the FAQ page.
What is the minimum budget worth starting on?
Enough to gather data inside a month, which in most UK sectors means roughly £750 to £1,000 in ad spend as a floor, plus management. Below that, campaigns take so long to accumulate meaningful data that you are paying for a learning period you never get past.
Is the management fee separate from ad spend?
Yes, always, and the ad spend goes on your own billing account. You see exactly what the platform charged and exactly what The Nexclick charged. Agencies that bundle the two make it impossible to tell what you are paying for management, which is usually the point.
Should we bid on our own brand name?
It depends on whether competitors are bidding on it. If they are, defending is usually cheap and worthwhile. If nobody is, you may be paying for clicks you would have received free. It is a question with a checkable answer, and we check it rather than applying a rule.
How long before we know if it is working?
Four to six weeks for a reasonable signal on search, longer on paid social where creative testing takes cycles. The first fortnight is largely learning. Anyone drawing conclusions from week one is reading noise.
What is actually wrong with Performance Max?
Not the campaign type — the defaults. Left alone it absorbs branded search you were already winning and reports it as new performance. Managed properly, with brand excluded, asset groups structured and feed quality controlled, it works well. It just does not work well by itself, whatever the interface implies.
Do you work with Google Ads accounts we already have?
Yes, and it is usually preferable. Existing accounts carry conversion history that automated bidding relies on. We take manager access to your account rather than rebuilding in ours — which also means nothing is lost if you later move on.
Which platform is right for us?
If people are actively searching for what you sell, Google and Microsoft first. If you are creating demand rather than capturing it, Meta or TikTok. If your buyer is a specific job title at a specific size of company, LinkedIn despite the cost per click. If you sell on Amazon, Amazon PPC before anything else.
Can you fix an account another agency ran?
Usually, and the audit will tell you whether restructuring or rebuilding is cheaper. What we will not do is delete years of conversion history to make the account look like ours — that history is an asset, even when the structure around it is not.
Other service areas
What else we do
Tell us what you are trying to fix
A 20-minute call, no pitch deck. The Nexclick will tell you what we would do, roughly what it costs, and whether we are the right people for it.