Design
Design that can justify itself
Twelve services from wireframes through to packaging artwork. Every project ends with editable source files in your possession, not a folder of flattened exports.
The Nexclick provides design for UK businesses: interface and web design, brand identity, design systems, motion and print. Projects start from £2,000. Design decisions are argued on what they do to the conversion rate or the brand, not on taste, and you receive the working files at handover.
What this covers
The honest version
Design arguments go wrong when they become arguments about preference. Someone prefers the blue. Someone else finds it cold. Nobody can settle it, so it gets settled by whoever is most senior, and the result is a site nobody can explain.
The way out is to tie decisions to something checkable. What is this page for, and does the layout serve that. Does this contrast ratio pass at 4.5:1, or does it just look fine on the designer’s monitor. Does the primary action survive being viewed on a phone in daylight. Those are answerable questions, and answering them removes most of the argument.
Practical commitments: everything is designed against real content rather than placeholder text, because layouts that only work with perfect copy do not survive contact with a real business. Accessibility is designed in from the first screen. And you get the working Figma files with layers named, not a PDF and a zip of PNGs.
Services
All 12 Design services
Each one has its own page setting out deliverables, process, timescales and pricing model.
- UI/UX DesignInterfaces designed around what people are actually trying to get done.
- Web DesignThe look, feel and structure of a site, decided before anyone writes code.
- Mobile App DesignApp design that respects iOS and Android conventions rather than fighting them.
- Design SystemsComponents, tokens and documentation so design survives the team growing.
- Wireframing & PrototypingTesting structure and flow before the expensive part starts.
- Brand Identity & Logo DesignIdentity work, plus the rules that keep it consistent once you hand it over.
- Graphic DesignEverything from social assets to sales decks, on brand and on time.
- Packaging & Print DesignPrint-ready artwork with the production details right the first time.
- Motion GraphicsAnimation for adverts, explainers and interface moments.
- Video EditingEditing, grading and versioning for every platform’s aspect ratio and rules.
- Product Photography DirectionShot lists, art direction and the image specifications retailers demand.
- Conversion-Focused DesignDesign decisions justified by what they do to the conversion rate.
Who this is for
Sound familiar?
- Your site looks dated next to competitors and it is starting to cost you credibility in the first five seconds.
- The brand has drifted — six shades of the same blue, three logo versions, and nobody knows which is right.
- You have a product that works and an interface people need explaining to them.
- You are growing, several people now produce assets, and consistency has quietly collapsed.
- You need artwork produced to a retailer or printer specification and getting it wrong is expensive.
Who it is not for
When to spend elsewhere
- You want a logo for a few hundred pounds. A marketplace will serve you better, and we will say so plainly.
- The real problem is that nobody knows what the business stands for. Design will make that confusion look more expensive, not less.
The Nexclick would rather lose the enquiry than take on work that will not produce anything. Saying so on the website costs less than saying it in month four.
Deliverables
What you actually get
Things that appear on an invoice, not qualities.
- Discovery grounded in the commercial problem
- What the design has to achieve, for whom, and how success will be judged. Written down, so later reviews have something to test against besides preference.
- Wireframes before anything visual
- Structure and flow agreed while changes are cheap. Reordering a wireframe takes minutes; reordering a designed page takes a day.
- Designed screens against real content
- Your actual product names, your actual copy lengths. Layouts designed around ideal placeholder text fail the moment a real headline runs to three lines.
- Accessibility designed in
- Contrast measured rather than eyeballed, focus states designed, target sizes checked, and no meaning conveyed by colour alone. Retrofitting this costs several times more.
- A design system, where it earns its cost
- Components, tokens and documentation so the work survives your team growing. For a five-page site this is overkill; for a product it is essential, and we will say which you are.
- Brand rules people can follow
- Not a forty-page manifesto. A short, usable document: which logo where, exact colour values, type rules, and the three things never to do.
- Working files, handed over
- Editable Figma files with layers named and components organised, plus exported assets in every format needed. You can take them to any designer, including one who is not us.
Process
How the work runs
Timeframes are typical rather than guaranteed, and they assume we get account access and content approvals when we ask for them.
- 01Week 1
Understand
The commercial goal, the audience, the constraints, and what has already been tried. Plus a look at what competitors do, largely to establish what to avoid.
- 02Week 1–2
Structure
Wireframes and flows, reviewed and signed off before any visual work begins. This is the stage that saves the most money and the one clients most often want to skip.
- 03Week 2–5
Design
Visual design across key screens, then the rest, with two structured review rounds. Feedback is asked for against the agreed goal rather than as general impressions.
- 04Week 5–6
Systemise and hand over
Components documented, assets exported, files organised and transferred, with a walkthrough for whoever will use them next.
Reporting & ownership
What lands on your desk
- A shared Figma link from day one — you watch it develop rather than waiting for presentations.
- Two structured review rounds included, with feedback gathered against the agreed goal.
- Contrast and accessibility checks documented, with actual measured ratios.
- Editable source files, organised and named, transferred to your ownership.
- A short brand or component document your team can actually apply without asking us.
Pricing
Where this starts
from £2,000
Discovery, wireframes, and designed screens or brand assets, delivered as usable files.
What moves it: Scope — a landing page and a full brand identity are not the same job.
Indicative figure
Questions
Design questions we get asked
Eight specific to this service area. The general ones — contracts, ownership, timescales — are on the FAQ page.
Do you design and build, or just design?
Both, and they are priced separately so you can take either. Plenty of clients have design done here and build elsewhere, or arrive with designs for us to build. Where we do both, the handover cost disappears and the build tends to match the design more faithfully.
How many revisions are included?
Two structured review rounds at each stage. In practice that is enough when feedback is gathered properly — the projects that spiral are the ones where six stakeholders comment separately and contradict each other. We ask for consolidated feedback from a named decision-maker for exactly that reason.
What is the difference between web design and UI/UX design?
Web design is the look, feel and structure of a marketing site — how it presents and how it converts. UI/UX design is for products and applications, where people return repeatedly to complete tasks, and the interface has to be efficient rather than merely persuasive.
Do we need a design system?
Only if more than one person will produce work in this brand, or the product will keep growing. For a five-page brochure site it is expensive overhead. For a product with a roadmap and a team, it pays for itself within months. We will tell you which situation you are actually in.
Who owns the design when it is finished?
You do, on full payment, including the editable source files. Third-party components — fonts especially — remain under their own licences, and we will identify exactly which those are and what the licences permit, because font licensing is the most common thing to get quietly wrong.
Can you work with our existing brand?
Yes, and most projects do. Where the existing brand has a genuine problem — a logo that is illegible small, a palette that fails contrast at every size — we will raise it with the evidence and let you decide whether to address it now or work within it.
How do you handle print and packaging?
Artwork supplied to your printer’s specification, with bleed, colour profile and dielines correct, plus a pre-flight check before it goes. Print mistakes are expensive in a way web mistakes are not, so this stage is deliberately slower and more pedantic.
What do you need from us to start?
Real content, or a realistic estimate of its length. Any existing brand assets and font licences. And a single named decision-maker. That last one has more effect on whether a design project runs smoothly than anything else on this list.
Other service areas
What else we do
Tell us what you are trying to fix
A 20-minute call, no pitch deck. The Nexclick will tell you what we would do, roughly what it costs, and whether we are the right people for it.