Digital Marketing
Marketing you can prove the effect of
Twenty-two services from strategy through to server-side tracking. Most engagements start with the measurement, because optimising against bad data is worse than not optimising at all.
The Nexclick runs digital marketing for UK businesses across content, social, email, conversion optimisation and analytics. Retainers start from £1,200 a month and always begin with tracking, because every later decision depends on whether the numbers can be trusted. Reporting leads with enquiries and revenue, not impressions.
What this covers
The honest version
Almost every marketing account The Nexclick inherits has the same underlying problem: nobody fully trusts the numbers. The platform reports one figure, the analytics another, and the accounts a third. So decisions get made on instinct, budget moves around on a hunch, and the thing that is genuinely working never gets more money because nobody can prove it is working.
That is why tracking comes first, every time. Conversions defined properly, events firing once rather than three times, consent respected so the data is lawful as well as accurate, and a dashboard everyone agrees on. It is the least exciting month of any engagement and the one that makes the other eleven worth paying for.
After that, the work is ordinary and does not need dressing up: publish things worth reading, email people who want to hear from you, fix the pages where people are leaving, and stop doing what is not working. The Nexclick’s contribution is doing it consistently and being honest in the report when something has not landed.
Services
All 22 Digital Marketing services
Each one has its own page setting out deliverables, process, timescales and pricing model.
- Digital Marketing StrategyWhat to do, in what order, with a number against each line.
- Content MarketingDistribution and campaigns: content built to earn attention, not to fill a calendar.
- Social Media ManagementDay-to-day posting, community and reporting on the platforms worth your time.
- Social Media StrategyWhich platforms deserve your effort at all, and what to say on each.
- Email MarketingCampaigns to a list that wants them, measured on revenue rather than open rate.
- Email Automation & CRMSequences and CRM setup so follow-up happens without anyone remembering to do it.
- Marketing AutomationWorkflows across email, CRM and site behaviour that scale follow-up past what people can.
- Conversion Rate OptimisationGetting more from the traffic you already have — tested, not guessed at.
- Landing Page OptimisationPages built for a single action, and the evidence that they achieve it.
- Analytics & Tracking SetupMeasurement you can trust, so every later decision rests on real data.
- GA4 ImplementationGA4 configured properly — events, conversions and the settings almost everyone misses.
- Google Tag ManagerA clean container: tags that fire correctly, once, with consent respected.
- Server-Side TrackingMeasurement that survives browser restrictions, ad blockers and ITP.
- Looker Studio ReportingDashboards your team will actually open, joining the sources that matter.
- Influencer MarketingPartnerships with people whose audience overlaps yours, measured properly.
- Affiliate MarketingProgramme setup, recruitment and policing, so it pays for itself.
- Video MarketingVideo made for a specific purpose and placement, not for its own sake.
- YouTube MarketingChannel strategy, video search optimisation, and the retention metrics that decide reach.
- Public Relations & Digital PRBrand PR: narrative, journalist relationships and share of voice — coverage, not just links.
- Lead GenerationThe overview across channels, with tracking that proves where enquiries came from.
- B2B Lead GenerationLinkedIn, ABM and long sales cycles where the buyer is a committee.
- Marketing AuditA review of everything you are running — and, more usefully, what to stop.
Who this is for
Sound familiar?
- You are spending on several channels and cannot say with confidence which one produces enquiries.
- Traffic is respectable, enquiries are not, and nobody has looked at what happens between the two.
- Marketing is currently whoever has time that week, and it shows in the consistency.
- You have a list of thousands you have not emailed in a year because nobody owns it.
- Your last agency reported reach, impressions and engagement, and you were never quite sure what any of it meant.
Who it is not for
When to spend elsewhere
- You want a specific channel run in isolation. Take the individual service instead — it will cost less.
- You want volume of output as the deliverable. We would rather publish four good things than twelve forgettable ones.
The Nexclick would rather lose the enquiry than take on work that will not produce anything. Saying so on the website costs less than saying it in month four.
Deliverables
What you actually get
Things that appear on an invoice, not qualities.
- Tracking you can defend
- GA4 and Tag Manager configured properly, conversions defined against real business events, consent mode respected, and the discrepancies between platforms explained rather than ignored.
- A strategy with numbers attached
- What to do, in what order, and what each line is expected to produce. Written down, so it can be argued with before money is spent rather than after.
- Content produced on a schedule
- Articles, landing pages and assets aimed at a real search or sales need, published consistently. Consistency beats occasional brilliance in almost every channel.
- Email and lifecycle automation
- Welcome, nurture and re-engagement sequences that run without anyone remembering to send them, measured on revenue rather than open rates.
- Conversion work on your key pages
- Where people leave, and what changes when it is fixed — tested where traffic supports a test, reasoned from evidence where it does not. We will tell you which situation you are in.
- Social management, where it is worth it
- On the platforms your buyers actually use. If a channel is not earning its time, the report will say so rather than continuing to fill it.
- Reporting that answers "did it work"
- A Looker Studio dashboard joining the sources that matter, plus a monthly note in English explaining what moved and what changes as a result.
Process
How the work runs
Timeframes are typical rather than guaranteed, and they assume we get account access and content approvals when we ask for them.
- 01Week 1–3
Fix the measurement
Audit and rebuild tracking before anything else. Without it, every subsequent decision is a guess wearing a dashboard.
- 02Week 3–4
Agree the plan
Channels, cadence, budget split and expected outcomes, written down with numbers so it can be judged later.
- 03Month 2 onwards
Execute consistently
Content, email, social and conversion work running to a schedule, with output visible fortnightly rather than summarised at month end.
- 04Monthly
Cut and double down
Move budget towards what the data supports and stop what it does not. Stopping things is the part most agencies avoid, because it shrinks the retainer.
Reporting & ownership
What lands on your desk
- A live dashboard, joining analytics, ad platforms, CRM and email in one place.
- A monthly written note leading with enquiries and revenue, and stating plainly where attribution is uncertain.
- A content calendar you can see a month ahead, not discover retrospectively.
- Every account in your name, with our access removable in a single click.
- An explicit list each month of what we recommend stopping, as well as starting.
Pricing
Where this starts
from £1,200/month
Strategy, a monthly content and channel plan, execution, and reporting that ties back to enquiries.
What moves it: How many channels are in scope and how much is production versus planning.
Indicative figure
Questions
Digital Marketing questions we get asked
Eight specific to this service area. The general ones — contracts, ownership, timescales — are on the FAQ page.
Why start with tracking rather than campaigns?
Because everything after it depends on it. If conversions are counted twice, or form submissions are not recorded at all, then every optimisation decision for the next twelve months is made on fiction. It takes two to three weeks and it is the highest-return work in the engagement, however dull it looks on a plan.
Which channels should we actually be on?
Fewer than you think. Most UK small and mid-sized businesses do better concentrating on two channels properly than spreading across five badly. Which two depends on where your buyers are and how long the sales cycle is — that comes out of the strategy work rather than a general rule.
Our email list is old. Is it worth using?
Sometimes, but carefully. Emailing a list that has not heard from you in two years damages deliverability and may not have valid consent under PECR. The usual approach is a re-permission campaign to a small segment first. If consent cannot be evidenced, the honest answer is to rebuild rather than risk it.
How much content is enough?
Enough to be consistent, which for most businesses is two to four pieces a month sustained rather than twelve for one quarter and nothing after. What matters far more than volume is whether each piece answers a question someone is genuinely asking.
Can you run conversion tests on our traffic?
Only if there is enough of it. Proper A/B testing needs meaningful weekly conversion volume to reach significance in a sensible timeframe. Below that, the honest approach is evidence-led change — heatmaps, session review, form analytics — rather than a test that will never conclude. We will tell you which category you fall into.
What do you need from us each month?
Roughly two hours: a call to review the report, and content approvals. Where sector expertise matters, a short conversation with whoever knows the subject is worth more than any amount of research on our side.
Will you tell us to stop things?
Yes, and it is written into the monthly report as a standing section. It is the least commercially convenient thing an agency can do, and it is the clearest signal that the reporting is honest.
How does this fit with SEO and paid advertising?
They overlap deliberately. Content produced here feeds organic search. Landing pages built here are where paid traffic lands. Tracking set up here is what makes both measurable. Plenty of clients run one, two or all three — and if a channel does not deserve budget yet, we will say so.
Other service areas
What else we do
Tell us what you are trying to fix
A 20-minute call, no pitch deck. The Nexclick will tell you what we would do, roughly what it costs, and whether we are the right people for it.