Design
Graphic Design
The everyday production work. Unglamorous, constant, and the place where brand consistency is actually won or lost.
Graphic design covers everything from social assets to sales decks, brochures and campaign artwork. The Nexclick works to your brand rules where they exist and writes them where they do not, and supplies editable source files alongside the exports so nothing needs recreating later.
Is this you?
What usually prompts the call
- Every team member makes their own social graphics and no two look related.
- Your sales deck was made in PowerPoint by whoever needed it most recently.
- You need artwork regularly and briefing a new freelancer each time costs more than the work.
- Your brand rules exist and nobody follows them because applying them takes too long.
What we do
The actual deliverables
Things that appear on an invoice, not adjectives.
- Work to your brand, or establish it
- Where rules exist we follow them. Where they do not, we write the short version as we go, so consistency accumulates rather than being a separate project.
- Social and campaign assets
- Sized correctly per platform, with the safe areas respected so nothing important gets cropped by an interface change.
- Sales and pitch decks
- Designed as a system with master slides your team can extend, rather than a fixed deck that degrades the first time someone adds a slide.
- Print and collateral
- Brochures, one-pagers, exhibition graphics and stationery, supplied print-ready with bleed and colour profile correct.
- Templates your team can use
- Editable Canva or Figma templates for recurring formats, so routine assets do not need a designer every time.
- Asset library and naming
- Organised and consistently named, so nobody sends an email asking for the white logo again.
- Source files supplied every time
- Editable files alongside exports, so nothing has to be recreated from a flattened image in two years.
Checklist
What a design brief needs to contain
Most disappointing graphic design is a briefing failure rather than a design failure. Fill this in before commissioning anything — it takes five minutes and it removes most revision rounds.
- 01What is this for — what should someone do or think after seeing it?
- 02Where exactly will it appear: platform, placement, print or screen?
- 03What size and aspect ratio, and are there several?
- 04What is the single most important message?
- 05What copy is fixed, and what can be edited?
- 06Is there a call to action, and what is it?
- 07Which brand rules apply, and is there a guide?
- 08Are there assets to use — photography, logo variants, icons?
- 09Is there anything that must be included for legal or compliance reasons?
- 10What is the deadline, and is it a hard one?
- 11Who approves it, and is that one person?
- 12Is this a one-off or will it need repeating in other sizes?
- 13For print: what is the finished size, quantity, stock and finish?
- 14For print: who is the printer, and what specification do they require?
How it works
Step by step, with timeframes
Timeframes are typical rather than guaranteed, and they assume we get account access and approvals when we ask.
- 01Per job
Brief
What it is for, where it appears, what it must say and any fixed constraints. Most bad graphic design is a briefing failure.
- 022–5 working days typically
Design
First version, working to your brand rules or establishing them as we go.
- 031–2 days
Revise
One revision round included, against the brief rather than against general impressions.
- 04On completion
Deliver and file
Every export format needed, plus source files, named consistently and added to the asset library.
What you get
Reporting and ownership
- Every export format the job needs, named consistently rather than "final_v3_NEW".
- Editable source files with every delivery, so nothing needs recreating later.
- Templates for recurring formats, so routine work does not need a designer.
- An organised asset library rather than files scattered across email threads.
- Brand rules written down as they emerge, where none existed before.
Tools and platforms
- Adobe Illustrator, Photoshop & InDesign
- Figma
- Canva (for handover templates)
- Print proofing and colour profiles
- Platform-specific size specifications
Timeline
How long this actually takes
Two to five working days for most individual pieces, one revision round included. Print work takes longer because proofing is a real stage and print mistakes are expensive in a way web mistakes are not. Where you need design regularly, a retainer is more economical than briefing each job separately — it removes the per-job overhead, which on small pieces is frequently larger than the design time itself. If your volume is genuinely low, we will say a retainer is not worth it for you.
Pricing model
Project, then retainer
Per job for occasional work, or a monthly retainer with an included allowance where volume justifies it. We will tell you which is cheaper for your actual usage.
Questions
Graphic Design questions
Do we get the editable source files?
Yes, with every delivery. Some studios supply only flattened exports so you have to return for changes. We do not, and it is worth checking that term with anyone you commission — discovering you cannot edit a brochure two years later is an avoidable expense.
Can you work with our existing brand guidelines?
Yes, and we will raise anything that does not work in practice — a colour pairing failing contrast, a font licence not covering the use, a logo variant missing for a format you need. Whether to address those is your decision, made with the constraint visible.
Is a retainer better than paying per job?
It depends on volume. Per-job briefing overhead is often larger than the design time on small pieces, so regular work is cheaper on a retainer. If you need something twice a year, per job is cheaper and we will say so rather than selling you a retainer.
Can you make templates so our team can do routine work?
Yes, and it is frequently the better investment. Editable Canva or Figma templates for recurring formats mean routine assets do not need a designer at all. It reduces what you spend with us, and it produces more consistent output than briefing each one.
What do you need for print work?
The printer’s specification — finished size, bleed, colour profile, stock and finish. Getting artwork right first time is far cheaper than a reprint, which is why print jobs move more slowly and involve a proofing stage that is not optional.
What if we need more changes than the included round?
Additional rounds are charged, and we will tell you when a request is actually a change of brief rather than a revision. Naming that distinction keeps the process honest in both directions — you are not paying for our misreading, and we are not absorbing a new job silently.
Last reviewed 28 July 2026.
Tell us what you are trying to fix
A 20-minute call, no pitch deck. The Nexclick will tell you what we would do, roughly what it costs, and whether we are the right people for it.